Keyword research is important for an agency focusing on inbound link, on lead generation, and therefore, one must know how to do it and what tools to use. Keyword searching and its optimization is the very foundation on which inbound marketing strategy or the content is built. If you do these two things right, you will get more and more organic traffics. Doing the same thing in a wrong way will reduce the traffic and website ranking. It is better to choose the best keyword research tool to do researching. Things may become fast and easy if you employ one of the research tools among the top five best tools.
SEMRush tool is user friendly magical tool
Quite a lot of marketers now use SEMRush to find the keywords. It stays at the centre of the keyword search solar system, we can say. Online marketers use this tool at each stage of keyword research. They use it from the stage of assessing keyword performance to finding new keywords opportunity, keyword measurement and their optimization. The following are the worth-mentioning features:
- It provides analytics reports to let you know the number of organic traffic, the number of backlinks, advertising, the performance of keywords
- The additional tools help to measure out keyword difficulty and then compare SEO performance.
- Features may be as per the project. Using it, you can carry out website audit and track the position of SERP.
AnswerThePublic is a free tool
Are you looking for free keyword search tool? AnwerThePublic comes in handy. This is for those who want the list of questions for certain keywords. Simply you need to enter the keywords and tap over “get questions”. The tool will return the set of questions. It is a keyword research tool to locate the best long tail keywords for certain topic cluster strategy.
Keyword Everywhere is a free browser extension that offers you information and data including cost per click, search volume data, competition data and on the basis of that gives the list of keywords. The tool automatically appends the data into the interface research tool. So, you can say that the list of keywords you attain is filtered and refined. This tool also gives you liberty to download the keyword metrics for the list of keywords.
LSI Keyword tool: the easiest to use
It is more important nowadays to pack the content with similar keywords. Google and other search engines are moving to the direction of Artificial Intelligence and less towards algorithms. LSI stands for ‘latent semantic indexing’ and refers to the related keywords. These are the group of similar keywords usually found in the content. Google automatically uses LSI keywords in order to learn the niche of the page. If the keyword is ‘dog’, then the search engine understands that the ‘collar’ is related to dog and not the criminal.
Find how the keywords trend through Google Trends
Before using a keyword, you must find how well the keyword is trending and how many searches it is getting. You may know the potential of a keyword. This can deliver more organic traffic to the website. Collect the snapshot of number of searches in a given time period.
The above-mentioned 5 keyword research tools are used the most. These tools may meet your needs for sure and work the best.